Hiro is designing apps / vibe coding design systems

Hiro Matsui

Staff Product Designer

12 years of experience

Roastery Reserve Mug

Roastery Reserve Mug

Roastery Reserve Mug is what Starbucks Coffee uses to serve their Reserve coffee at their "Coffee Shrine" Roastery & Tasting Room.

The mug incorporates many unique techniques that are not seen in most mugs sold in common Starbucks retails. These techniques add hand-made quality and compliment the story the Roastery & Tasting Room tells to the visitors. As an industrial designer in the creative team, my responsibility was to convert the idea & stories of the store into a form in the medium of ceramic and make sure the outcome were consistent in quality and desirable by the client. Actual works include, technique research and sourcing, form & art design, prototyping, 3D modeling, factory drawing, packaging factory drawing, sampling, quality assessment. Designed with Misaine Inc creative.



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