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Hiro Matsui

Staff Product Designer

12 years of experience

Starbucks Ceramic Tumbler

Starbucks Ceramic Tumbler


At Starbucks, one of my most meaningful contributions was designing a core retail product sold nationwide: a double-walled ceramic tumbler & a crescent lid —a clean, skeuomorphic take on the brand’s iconic paper cup.

The polypropylene lid went through many iterations before landing on this minimal “crescent” form. The top surface has a subtle slope—lower in front, higher in back—to make sipping feel more natural. It also uses a simple snap on/off mechanism, making it easy to remove and clean. Designed with Misaine creative.


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